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The Beer Gourmet
was developed to grow and enhance the beer category through education and
sampling. The Beer Gourmet, in all honesty, serves as a beer ambassador
for the company. Fahr Beverage is the only beer wholesaler in Iowa that
offers the Beer Gourmet program - and it's only one of a few in the
United States. Fahr Beverage, Inc. has a large portfoilo of
Anheuser-Busch products, Boston Beers, Crown Imports, Heineken and Hansen
Energy Drinks with many more beverage products to come. The Import, Craft
and Speciality beer additions are a large part of The Beer Gourmet's
success, and these brands will ultimately help elevate the image of beer.
Elevating the image of beer suggests to
consumers that fine beers can bring people back together. Reinforcing
beer's all-natural ingredients as well as the natural beauty of its color
suggest to people new ways to appreciate beer, including using these ideas and
recipes for pairing beer with food.
Anheuser-Busch's chef
Sam Niemann has developed a number of recipes that The Beer Gourmet
uses and teaches others to use. While some of the recipes comes from
other brands or created in the kitchen at Fahr Beverage by The Beer
Gourmet. Beer and
Food Pairing Chart |